Archive for the ‘Best Practices for Business’ Category
Revive Your Ride Fall 2011 Program Kicks Off October 15th, 2011
The fall 2011 Revive Your Ride Dealer program is about to get underway. The program launches to the consumer on October 15th. “For no money at all, retailers can give their customers a shot at winning $10,000, $2,500 or $1,000,” said Cam Arnold, vice president aftermarket at the Motorcycle Industry Council. “It’s another good way [...]
Is Customer Allegiance a Thing of the Past?
I just read an article written by Eric Anderson in the August edition of DealerNews.com, “Your customers are no longer yours.” Eric believes the motorcycle customer is no longer loyal to a dealership. He likens the customer to a person looking for a Rolex. And, if the customer could verify the authenticity of a Rolex [...]
Revive Your Ride Dealer Programs for 2011
INDIANAPOLIS, Feb. 18, 2011 – Revive Your Ride!, created and funded by the Aftermarket Committee of the Motorcycle Industry Council (MIC) to help retailers sell more products, is expanding its outreach to consumers and attracting even greater participation from powersports retailers, distributors, manufacturers and service providers. I don’t understand why very few dealers are using this [...]
From Small Business Matters:10 Tips for Turning around Flagging Sales and Boosting your Small Business Revenues
Tuesday, November 16 2010 Caron Beesley If your sales are struggling and revenues are falling, it’s essential to conduct a full review of your business to understand where things have gone wrong and where the opportunity lies for turning things around. If you’re a fan of reality TV business makeover shows, it’s a formula you see [...]
Underestimating the Power of Women in Motorcycle Industry
Shanna Howell- Royal Flush Sales January 13, 2011 Okay people, it’s 2011! Women have a right to vote, they run large mega-companies, and today, more than 25% ride a motorcycle! What this means to you…..? Well if you are one of the smart retailers or manufacturer’s of motorcycle related gear and apparel, you are already aware of the stats, [...]
BUILD CUSTOMER RAPPORT THROUGH REVIVE YOUR RIDE PROGRAM
REVIVE YOUR RIDE- the first, industry-wide, collaborative marketing program available free of charge and intended to boost consumer visits to powersports retailers and dealerships nationwide. Tap into the power of this collective effort and help boost your bottom line. Build the Need to Buy Now Holiday Gift Guide or Registry Shopping for the holidays starts now. [...]